Strategies for the company's entry into foreign markets

Abstract

The qualification (bachelor's) thesis examines a wide range of strategies that companies can use to successfully enter foreign markets, identifies the main factors that influence the choice of a particular strategy, and shows how different strategies affect the activities of companies in the international aspect. An analysis of scientific literature and research on defining the basic concepts of international activity, forms of entering foreign markets, and company strategies for entering foreign markets is carried out. Practical cases of international activities of European, American, and Asian companies are considered in order to identify successful practices and identify common mistakes. Recommendations for adapting strategies depending on the specifics of the market and the international strategy of the company are given.