Management of marketing activities of the enterprise in a dynamic environment

Abstract

In the qualification (bachelor's) work, the theoretical and methodical principles of management of the marketing activity of the enterprise were investigated; a general analysis of Farmak JSC was conducted; the main indicators of the financial and economic activity of Farmak JSC were analyzed; an analysis of the marketing activity of Farmak JSC was performed; directions for improving marketing activities were analyzed; suggestions for improving the marketing activities of Farmak JSC were developed based on the development of the General Electric matrix and projected changes in the marketing activities of Farmak JSC.