Mechanisms for Ukrainian businesses entering into the European market

Authors

  • A.S. Kovalchuk Донецький національний університет імені Василя Стуса

Keywords:

internationalization of business, Ukrainian enterprises, European integration, export strategy, marketing tools, financial mechanisms, risk management

Abstract

The research examines strategies for Ukrainian companies entering into foreign markets, analyzes the risks of Ukrainian businesses entering into the European market, and discusses priorities for the development of foreign economic activity of domestic enterprises.
The main scientific results of the paper are: the mechanism of Ukrainian companies entering into the markets of European countries proposed by the author; substantiated guidelines for the corporate social responsibility program of GlobalLogis as a factor of entering into the international market; proposed directions for improving the mechanisms of Ukrainian companies entering into the markets of European countries.

Published

2025-10-06

Issue

Section

Спеціальність 292 Міжнародні економічні відносини