Impact of UX/UI Design on User Behavior and Usability Analysis of Online Shopping Websites

Abstract

This bachelor's thesis explores the impact of UX/UI design on user behavior and the usability of e-commerce websites. It identifies the key concepts of UX and UI design. The thesis analyzes crucial aspects of UX, such as navigation, structure, and information perception, as well as the role of UI design in ensuring user-friendly interaction. The study also covers the usability analysis of e-commerce websites. The conclusions summarize the results, and outline future research prospects in this field, contributing to the advancement of e-commerce.