Management of enterprise competitiveness in construction industry

Authors

  • V.A. Khomenko Донецький національний університет імені Василя Стуса

Keywords:

management, competitiveness, enterprise, construction industry

Abstract

The work summarizes the theoretical and methodological foundations of the study of the problems of managing the competitiveness of the enterprise; an analysis of the level of competitiveness of the enterprise was carried out on the example of LLC "BMR"; the system of indicators of financial and economic stability of enterprises is summarized.
The main scientific results of the study are: assessment of the level of competitiveness of enterprises in the construction industry; developed measures for marketing orientation of the process of managing the competitiveness of the enterprise; developed recommendations for the enterprise to improve competitiveness.

Published

2025-10-02

Issue

Section

Спеціальність 073 Менеджмент