Forming the image of organization

Abstract

In the qualifying (bachelor's) work, the essence, directions and methods of forming the image of the organization were investigated. The methods of evaluation and analysis of the image of the organization are highlighted. The main performance indicators of the "Carman" service station were analyzed. An evaluation of the external and internal image of the "Carman" service station was carried out. The main components of the image of the "Carman" service station have been formed. A set of measures to create a positive image of the organization through the use of marketing communications has been developed.